Creators of LehighValleyTV.com

© 2019 FireRock Productions

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Lehigh Valley Video Production
Lehigh Valley Video Production


Julia Urich
​Co-owner/Director of Operations

Julia is a seven-time Emmy® Award-winning director and producer, and her coordination skills are a necessity to FireRock. Julia earned her Bachelor of Arts in both Theatre and Music from Muhlenberg College after transferring from the music program at Colgate University. Before igniting FireRock, she and Rocky made up the team of Rocky Urich Productions. Julia naturally took control of the coordination of projects and led the company to multiple Telly awards and ADDYs. Her experience acting, singing, and working behind the scenes has afforded her the opportunity to work as the make-up artist, hair stylist, voice and speech coach, or acting coach on any given shoot. Julia insists upon making you feel comfortable and safe throughout the entire production process and works tirelessly to ensure you are confident and knowledgeable with every step of the project. 



Rocky Urich
​Co-owner/Director of Photography/Editor

​Rocky is an eleven-time Emmy® Award-winning director of photography and editor. His eye for editing earned him his first Emmy® nomination at age 26. He received an Associate's degree in Radio/TV, and a specialized diploma in Multimedia from Northampton Community College. He graduated with a Bachelor's degree in TV/Film from DeSales University. Rocky Urich Productions was formed soon thereafter with his wife, Julia. Together, they won multiple Telly awards and ADDYs. His philosophy as a cinematographer is "not to watch life take place through the lens, but to capture it in all its beauty and elegance so it breathes life on screen." More important than Rocky's plaques, certificates, and statuettes, is the fact that he always wants to improve and is always hungry to learn more about his craft. As FireRock continues to expand across the nation, he sincerely cares about giving back to the community in his hometown of Lehigh Valley, PA.