The American Advertising Federation – Greater Lehigh Valley chapter presented the 2014 ADDY® Awards, five of which were received by FireRock Productions.
We received a Best of Show and a Gold ADDY for the 2013 Heart Walk Commercial for the Lehigh Valley chapter of the American Heart Association. The commercial features 3-year-old Sam Vlasics, the 2013 Child Chair/Heart Hero for the Lehigh Valley Heart Walk.
Sam was born with two life-threatening heart defects, but you would never know! Though a little shy at first, he warmed up to the camera with the help of Mom and Dad, and we had a blast filming! We love working with kids, mostly because Rocky is a big kid himself! Sam is a true heart hero and continues to inspire us. We hope he touches your heart, too!
FireRock was also awarded Gold ADDYs for our Immaculata University “Be Mighty” commercial and the “Meet the Staff” video for the Greater Lehigh Valley Chamber of Commerce. These, along with the Heart Walk Commercial, will go on to compete at the district level of the American Advertising Awards.
Capital Blue’s testimonial commercial “Start Here” received a Silver ADDY. Congratulations to all of the 2014 ADDY winners!
Part of our mission at FireRock is to give back to the community which has given so much to us, particularly the opportunity to do what we love. So, we want to use what we do to help YOU and our whole region! We aim to do that in the form of a new local program featuring former KYW-CBS3 morning anchor, Liz Keptner – it will change the way you view local TV! We will provide you with game-changing local production - programming like you've never seen before. Like us on Facebook and follow us on Twitter for more news about the project, coming later this Spring!