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Four Emmy® Nominations & Six ADDY Awards in 2016!

"FOCUSED" has been the word around FireRock, lately... so much so that it has been just about a year since we last wrote a blog! We've been busy making videos and not writing blogs, but thanking the support system behind FireRock is extremely important to us... and being that six ADDY awards and another four Emmy® Nominations came our way this year, there are a lot of people to thank!


FireRock (Carlo Acerra, Julia Urich, Rocky Urich, & Casey Feinberg) celebrate at the 2016 Mid-Atlantc Emmy® Nomination Party in Philadelphia.
FireRock celebrate at the 2016 Mid-Atlantc Emmy® Nomination Party in Philadelphia

FireRock is not just about the people on the staff. It's about each and every person who contributes to a project! The FireRock culture requires everybody's best, and when industry professionals around the country say that our crew's "best" is worthy of being recognized, we hope a sense of pride and accomplishment fills the hearts of those we collaborated with!

"You are who you surround yourself with." We reiterate that quote often and believe in it wholeheartedly! The smoke and mirrors are oftentimes hard to avoid in the business community, but, for this small business, the genuine, caring, and passionate people we are so blessed to work with every day, who are responsible for the success and longevity of FireRock Productions, continue to lead us to light and opportunity. Clients, colleagues, friends... whatever they may start as... they quickly become family. Thank you to all of you for being the "rock" in FireRock! This year, we are honored to be nominated with the following Fire"Rocks" -

"Nazareth: Resonating Through Time"

Magazine Program/Special

Paul Luongo, Producer

Liz Keptner, Producer

Casey Feinberg, Writer

Julia Urich, Director

Rocky Urich, Director of Photography

Carlo Acerra, Associate Editor

Hillary Carrigan, Associate Producer


"Raising The Steaks"

Commercial, Single Spot

Kyle Elliott, Producer

Julia Urich, Director

Rocky Urich, Director of Photography

Carlo Acerra, Associate Photographer

Hillary Carrigan, Associate Producer


The other two nominations were for craft achievements, excellence in a specific craft discipline demonstrating the skills of individuals.

Editing - Short Form Carlo Acerra & Rocky Urich

Photography - Program Rocky Urich


Thank you to Lindsey Knupp and Jon Schaeffer of the Lehigh Valley IronPigs, as well as the borough of Nazareth, for believing in us enough to help you tell your stories!


FireRock's Team Photo (Julia Urich, Casey Feinberg, & Rocky Urich) at the 2016 ADDY Awards
FireRock Team Photo (Julia Urich, Casey Feinberg, & Rocky Urich) at the 2016 ADDY Awards!

2016 ADDY Award Winners:

Gold: Lehigh Valley IronPigs "Pigging Out" Commercial

Gold: Ocean Spray "Harvest" Video

Silver: Lehigh Valley IronPigs "The Moment" Commercial

Silver: Sleepy Owl Studios Promo Video

Silver: Discover Lehigh Valley Promo Video

Silver: DISHcover Lehigh Valley: Prime Steak House Episode


Without all of you - the incredible network of people supporting us in various capacities - we would not be able to do the work we do. And we certainly wouldn't have received the accolades that came our way the past few months, so "THANK YOU!" From the bottom of our hearts - the six ADDY awards and four Emmy® nominations we have received are dedicated to all of you!

The National Academy of Television Arts & Sciences will present the 34th Annual Mid-Atlantic Emmy® Awards on Saturday, September 24th at the Philadelphia Marriott Downtown. It'll be another big FireRock family gathering!

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