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Seven... Yes, SEVEN 2015 Mid-Atlantic Emmy® Nominations!


Seven FireRock Videos Earn 2015 Emmy® Nominations for Eleven Indiviuals!

We snapped the photo below as we entered McFadden's at Citizen Bank Park in Philadelphia on August 11, 2015.


Maybe it was a sign that we were about to knock one out of the park... but seven? Simply unimaginable. Our hearts stopped the first time we heard our name, and as it was called for that seventh time, one quote instantly came to mind.

"In order for people to succeed, all they need is a little nudge - someone to give them the opportunity."

There are so many of you that have given us - and continue to give us - that "nudge," and we will be forever thankful. The above remark was recently shared with us by Cops 'n' Kids Lehigh Valley President, Beverly Bradley during a memorable and meaningful conversation at The Bethlehem Chamber's 2015 Annual Dinner, and it was like everything came full circle.

A piece which premiered at that same Annual Dinner the year before, The Bethlehem Story, was the first video produced in the qualifying time frame for this year's Emmy® submissions. This story of Bethlehem's renaissance, hosted and narrated by Liz Keptner, ended up being one of our seven nominations! Here are the nominated videos, and all who were recognized for their contributions:


Public/Current/Community Affairs Program Feature/Segment: “The Bethlehem Story”

Joe Uliana - Producer

Lynn Cunningham - Producer

Julia Urich - Director

Rocky Urich - Editor


Human Interest Program Feature/Segment: “A Will to Survive”

Shane Burcaw - Executive Producer/Writer

Erinn Malone - Producer

Julia Urich - Director

Rocky Urich - Editor


Children/Youth/Teen (19 and under) Program/Special – “Better Start Early”

The above video is a preview of the full length version. Better Start Early is a 17-minute educational piece about early detection and prevention, created for and with Weller Health Education Center. The video is centered around Sarah Trimmer, an inspiring individual who was brave enough to share her experience with cancer.

Melissa Lee - Executive Producer Erin Postel - Producer Julia Urich - Director

Rocky urich - Photographer


Lifestyle Program Feature/Segment – DISHcover: Porters’ Pub

Kim Lilly - Executive Producer

Julia Urich - Director

Rocky Urich - Photographer

Marta Countess - Assoc. Producer

Jeff Countess - Assoc. Photographer


Craft achievement awards are presented to individuals for excellence in a specific craft discipline. Rocky has been nominated in three craft categories: Short Form Editor, Program Editor, and Program Photographer.


This is one of the videos submitted for consideration of craft achievement:

The 33rd Mid-Atlantic Emmy® Award presentation will take place at the Philadelphia Hilton on Saturday, 9/19/2015. Congratulations to all of the nominees - we are humbled to be in the company of so very many talented and deserving individuals.

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Lehigh Valley TV is created by FireRock Productions. FireRock is an Emmy Award-winning TV, film, video production, & photography company located in Lehigh Valley, Pennsylvania, between Philadelphia & New York. With an international client base, we serve, but are not limited to: Planet Earth. We specialize in documentaries, tourism videos, commercials, promotional videos, corporate communications, event recaps, non-profit inspiration, video tributes, higher education, educational programs, television programs, television series, original short films, motion graphics, & social media content. Understanding that video is, arguably, the most powerful medium, we respect the gravity of every word & every frame. FireRock is not just a product; it's an experience. It's not just about technical ability; it's about truly meaningful & comfortable relationships. Our work? It speaks for itself. We're passionate about what we do, but most importantly, we're passionate about what you do.

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  • FireRock | TV, Film, Video Production & Photography Company | Lehigh Valley, Philadelphia & New York
  • FireRock | TV, Film, Video Production & Photography Company | Lehigh Valley, Philadelphia & New York
  • FireRock | TV, Film, Video Production & Photography Company | Lehigh Valley, Philadelphia & New York
  • FireRock | TV, Film, Video Production & Photography Company | Lehigh Valley, Philadelphia & New York
  • FireRock | TV, Film, Video Production & Photography Company | Lehigh Valley, Philadelphia & New York

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