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"FireRock Productions is a group of talented and creative professionals with a wonderful ability to get the job done right and right the first time.


I was extremely impressed with FireRock's ability to capture the feel of the NJ Conference for Women delivering exactly what I hoped for and more. For this I am tremendously grateful.


I have no hesitations in recommending FireRock Productions as a first-class company, and I look forward to working with them again. They are a reliable partner whom I trust to do work of the highest caliber."


Lorraine Holcombe

Executive Vice President & CFO

Princeton Regional Chamber of Commerce

"The Princeton Regional Convention and Visitors Bureau tasked FireRock Productions with producing a tourism video for the Princeton-Mercer Region. From the start, working with FireRock was a breeze. The enthusiastic, professional staff made the process not only easy, but extremely enjoyable. FireRock had the unenviable task of trying to film 40 different locations in two days, and not only did they do it, but they produced a video that has taken our marketing efforts to the next level.


FireRock acted as an extension of our staff while interacting with our tourism partners (did I mention there were 40?!). The feedback from our members has been overwhelmingly positive - a result that you certainly expect and hope for, but is not always the reality. These are people you can trust to represent your organization, and because of their high quality product, you absolutely should. I highly recommend FireRock Productions; they work incredibly hard to go above and beyond the client's expectations."


Kara Grimes

Vice President

Princeton Regional Convention & Visitors Bureau

"There are some vendors who can produce good work and there are some vendors that are nice people but where you really find a partner is when you work with a team who blends both and still manages to go the extra mile. Ocean Spray is so honored to include FireRock among our most trusted and valued partners.


Julia and Rocky recently worked with us on a large video project at our new Lehigh Valley bottling facility. The scope and timeline of the project both changed several times and the FireRock team was completely accommodating. They produced an excellent product that exceeded all our expectations and won rave reviews from one of our most important audiences, our Grower-Owners.


As "newcomers" to the Lehigh Valley, we've also appreciated everything FireRock has done to welcome us. From assisting with finding other vendors to providing a knowledgeable and sympathetic ear, their expertise has been key in planning our grand opening. If you have any production needs in the Lehigh Valley or anywhere else, I can't recommend them enough. They are truly some of the best professionals I have ever worked with. They have seamlessly integrated into our in-house communication team and make all our executives feel completely at ease. We are thrilled to be working with them on more projects in the coming months."


Kellyanne Dignan

Manager of Communications

Ocean Spray Cranberries

"Working with FireRock has been a marketing professional's dream. Rocky and Julia listened to our idea for a promotional video to showcase the Lehigh Valley, understood it, embraced it and ran with it. In no time at all, they returned with an amazing draft that proved to be love at first sight for LVEDC.


Despite a number of last-minute tweaks by our partners, FireRock stayed on track for our planned premiere date and always reacted with professional courtesy and an ever-present smile. Rocky and Julia definitely went above and beyond our expectations. They provided us -- and the Lehigh Valley -- with an amazing top-shelf product at an extremely budget-fitting rate.


LVEDC has since reached out to FireRock for several other projects -- and I've recommended them to Lehigh Valley companies, including Ocean Spray Cranberries which was in the market for a video to document their Lehigh Valley plant and its Grand Opening event.


For anyone wanting to create a memorable video at a great price, I'd recommend you look no further than Emmaus and FireRock Productions."


John McGran

Vice President of Marketing

Lehigh Valley Economic Development Corp.

"Words that are synonymous with FireRock Productions? Extremely talented. Passionate. Dedicated. Determined. Creative. Genuine. 


I've been working with "Team Rocky and Julia" for a couple of years. The products they deliver are exceptional. Rocky is a master at his profession and his "OCD" tendencies make him that much better. Julia pulls all the details together to be sure nothing is missed, and her knowledge makes everything seem to fit like a perfectly completed puzzle.


If you are looking for an outstanding completed video, then FireRock Productions is your answer."


Kim Lilly

Executive Vice President

Discover Lehigh Valley

"If you want your business to stand out and stop people in their tracks... Rocky and Julia from FireRock Productions can make it happen! I've known Rocky and Julia for over five years and have never met a more passionate and dedicated team. Their work is eye-catching and spectacular because they care... they truly care about every single client they meet and go above and beyond to create an amazing product unique in today's high tech and fast-paced market.


No question in my mind... they are the best in the business and I am proud to recommend FireRock to everyone I know for a high quality and very unique marketing product."


Marlyn Kissner

Executive Vice President

The Greater Lehigh Valley Chamber of Commerce

"I had the privilege of meeting Rocky and Julia Urich during a video shoot for a testimonial video for the Greater Lehigh Valley Chamber of Commerce. Silvia Hoffman and I were asked by the LV Chamber to participate in the video. Throughout the process, Julia coached us on being relaxed and to talk as though the camera was not present. Rocky's superb filming and editing skills made this video something I was very proud to be a part of. Their professionalism, ability to make us feel comfortable in front of the camera, and the final product was exceptional!


MKSD was so extremely impressed with the video that we contracted FireRock Productions to produce a marketing video to use in different media outlets. This marketing concept was an out of the box idea and Rocky and Julia brought this concept to life with integrity, leadership, and organization. Their open communication and creative thinking led to an amazing video highlighting six of our clients and their experience working with our firm. FireRock Productions effectively told the story of our projects, our client's experience, and who MKSD architects is. Each time we present this video, the positive response is overwhelming, as well as, solidifying new business opportunities.


Most impressively, this professional team of two produces a seamless experience by understanding the goal of each video, executing a comfortable working scene for the "actors," and editing the video to their clients' expectations. We will absolutely continue to use them for future video production."


Jill P. Hewes, RA, LEED AP

Associate Partner

MKSD architects

"I have known FireRock Productions' owners Rocky and Julia Urich for nearly five years now. My wife and I are proud to call them business associates and friends. I tell this story over and over, but ever since I saw their first Greater Lehigh Valley Chamber of Commerce production, I immediately realized they were capable of something special. Having been in the production and broadcasting industry for 15 years, I was thrilled to discover that the Valley had big city production right in our back yard. What I would come to find out soon after, was that the people behind the production - Rocky and Julia - had the same level of emotion, personal commitment and warmth that their projects display.


Whether we were working with them on our company's corporate video, or they were hiring my semi-retired broadcasting wife to work for their exciting new project, the thought of collaborating has always been exciting.


Yes, the proof is in the production, but FireRock has taken it one step further with major recognition - Emmy®, ADDY® and Telly® winners - on projects for a variety of clients spanning numerous industries. They have also dedicated their time to very important causes - donating their time and their knowledge to help tell compelling stories all around us. They are telling Lehigh Valley stories like nobody else can. And these stories begin to create an atmospere that you can see, hear and feel.


Great companies are successful based on their ability to deliver a quality product and display extreme professionalism. But they add two other elements that are crucial to sustained success and honor within the community. Those two things are honesty and integrity. I've known that their trophy shelf would fill up quickly, but I think they would be just as proud to know that they were recognized for something beyond their finished product. The recognition that they care about their community and their clients and work hard to make sure people get that message. FireRock is fast becoming not just a leading production company, but also an organization recognized for the message they project, not just the messages they produce for the screen."


Scott Babashak

Director, Retirement Planning

GF Pension Corporation

"You choose people to work with because they do good work and share a common vision with you in the project. Rocky and Julia not only do these things but they are committed to the project. They are as invested in the project as you are. They have a commitment to excellence. The product is never finished until it shows the emotion of everyone involved. They are emotionally invested... They treat each project like it's the only thing that they have going on. They are proud of the work that they do and they treat me like family. I have developed a trust that you can only have with people that are family. While highly decorated artists and professionals, they remain grounded in principal. They work with the the Foundation year after year not because it makes them a ton of money but because it supports the community where they live and they are inspired by the stories that they are able to tell to the world."


Kimberly Fritts


Officer David M. Petzold Foundation

"I would like to take this opportunity to express many thanks for your donated time and skills on the production of our 2013 Lehigh Valley Heart & Stroke Walk commercial!


I can't thank you both enough for your willingness to not only help the Lehigh Valley Heart & Stroke Walk promote our efforts in the community, but also for your ability to capture the "heart" of our mission. Thanks to your efforts, we were able to feature our 2013 Child Chair, Sam Vlasics, and his family, through multiple media channels such as TV and Internet. This in-turn, contributed to the success of our event, as we went on to raise over $317,000 for cardiovascular disease and stroke research.


I would gladly recommend your services to anyone asking for recommendations. Thank you again, and I hope we are able to work together on future projects!"


Kathleen Marano

Heart Walk Director

Lehigh Valley & Berks County

"FireRock Productions recently completed a video for us at West Side Hammer Electric; they could not have been more professional, accommodating and a pleasure to work with! Most importantly the result of their work was high quality and far exceeded our expectations.


We have highly recommended Julia and Rocky to anyone we come in contact with that are looking for a production company and we will continue to do so. They truly are an amazing company to work with and their productions speak for themselves.


We look forward to working with FireRock again for all our future production needs."


Luke R. Cunningham


West Side Hammer Electric

"Coca-Cola Bottling Company of the Lehigh Valley had the opportunity to work with Rocky and Julia of FireRock Productions several times over the last few years. Rocky and Julia's creative vision for our company turned into a visual masterpiece. We are so thrilled to have our company portrayed in such a fun and exciting manor.


I highly recommend FireRock Productions to other businesses because they listen to your needs and always do what they say they are going to do. We congratulate them on their nomination for the Excellence in Business Award!"


Joe Brake

Vice President & GM

Coca-Cola Bottling Company of the Lehigh Valley

"From the development of our concept straight through to the end of the project, Rocky and Julia were right on target with our vision and gave us exactly what we were looking for. Everyone on our staff was thrilled with the final outcome of the video!


Rocky and Julia were also extremely fun to work with, but professional at the same time. They kept us and our video participants at ease, and we are already excited about partnering with them again in the future. We would highly recommend them to anyone who is looking for a high-quality visual representation of their business or event!"


Shannon Sigafoos

Marketing Communications Assistant

Northampton Community College

"With Rocky & Julia, you can't go wrong. Their personal approach made all of our interview candidates feel so at ease. I would recommend them to anyone looking for a great video experience!"


Valerie J. Downing

VP - Foundation, Marketing & Public Relations

Sacred Heart Hospital

"Working with Rocky and Julia Urich, the owners of FireRock Productions, is always a pleasure. Their friendly, easy-going demeanor and state-of-the-art technical capabilities made the EBC Printing video an enjoyable process. From brainstorming the orginal concept, all the way through to delivering the finished product, Rocky and Julia are there to guide you, lending their collective expertise to ensure a stress-free experience and provide superior results."


Murtaza Jaffer, MBE


Express Business Center, Inc.

"FireRock Productions has handled many of our video production needs for our nonprofit organization. They are professional, extremely friendly, and most importantly, very talented at what they do. Much of our recent exposure and public attention is a direct result of the amazing videos FireRock has created for us."


Shane Burcaw


Laughing At My Nightmare, Inc.